If someone asked you to finish the sentence, “I am ________”, what sorts of things would you include in your responses? Your personality traits? Your job title? Your relationships to others? Psychologists have found that someone’s cultural background can affect what sorts of things they choose to write down in an exercise like this. Although there are many ways we can define culture, one of the cultural differences most studied by psychologists has been the difference between individualistic and collectivistic cultures.